A marketing term used by broadband service providers to describe the triple play combination of voice, high speed data, and television services over a single local loop, plus wireless services. While there is no standard approach, quadruple play wireless services generally are designed to operate as cordless telephony when within range of a base station on the subscriber premises and as cellular telephony when out of range. As contemporary high-end cellular terminal devices are capable of supporting voice, data, image, and video, and as broadband cellular and other wireless networks are capable of supporting transmission rates in the range of hundreds of kbps and even Mbps, wireless capability is a significant addition to an integrated suite of service. The term triple play is a baseball analogy, referring to the very rare act in which the defense makes three outs on the same play. See also broadband, cellular radio, cordless telephone, local loop, and triple play.