Referring to distribution of television programming over a network running the IP protocol.This approach delivers each TV channel only to the subscriber premises that select to view it, rather than broadcasting it to all stations on the network.The primary focus on IPTV is from telephone companies offering voice, Internet access, and TV programming over broadband fiber optic local loops conforming to passive optical network (PON) standards. See also broadband, broadcast, channel, fiber optics, IP, local loop, PON, and TV.