analysis of a firm’s strengths,
weaknesses, opportunities, and threats. A SWOT analysis helps evaluate
how a company will perform in a competitive environment.
"SWOT analysis." YourDictionary, n.d. Web. 16 May 2018. <http://www.yourdictionary.com/swot-analysis>.
SWOT analysis. (n.d.). Retrieved May 16th, 2018, from http://www.yourdictionary.com/swot-analysis