spin doctorspin doctor
(plural spin doctors)
- A person employed to gloss over a poor public image (present it in a better light) in business and politics, especially after unfavourable results have been achieved. A lobbyist; PR person.
- Many believed that the reduction in public spending was a disaster but the spin doctors presented it as a triumph for lower taxation.
- spin machine
- spin control
- spin doctoring
(third-person singular simple present spin doctors, present participle spin doctoring, simple past and past participle spin doctored)
- To generate spin (favourable interpretation or bias).