social networking site - Computer Definition
A website that provides a venue for people to share their activities with family, friends and colleagues or to share their interest in a particular topic. Facebook, Google+, LinkedIn and Twitter are the leading social sites. Members create an online profile with biographical data, photos and any other information they choose to post. They communicate with each other by making their latest thoughts public in a blog-like format or via e-mail, instant messaging or video chat. What began for personal use migrated to business. Companies use social sites to advertise products, gain brand recognition, as well as expand traffic to their main website. How It Started Named for "six degrees of separation," SixDegrees.com was the first social site from 1997 to 2001. It was followed in 2002 by Friendster and MySpace a year later. Started by two friends, MySpace became extremely popular, and its parent company, Intermix, was acquired by News Corporation for USD $580 million two years after MySpace was launched. See Myspace and Friendster. Facebook came out in 2004 targeting college students, but when it opened to everyone, it grew exponentially to become the top social site. Two years later, Twitter was launched with a different approach but created its own revolution within a short time. See Facebook, Google+, LinkedIn and Twitter.