social e-commerce - Computer Definition
Shopping on the Web that is inspired by what others purchase or recommend. Also called "social shopping," social e-commerce may be triggered by name brands that people mention in postings on their social networking sites or from group shopping sites that feature specials as well as user reviews. Favorable user commentary online has persuaded millions of people to buy things, because they feel current users are objective when compared to marketing blurbs. See e-commerce.