- A subcategory of declarative memory, semantic memory stores general information such as names and facts.
- A system of the brain where logical concepts relating to the outside world are stored.
- Directions to mom’s house are stored in your semantic memory.
- (Advertising) the memory system which stores information relating to brands, thus where brand positioning is established.
- Product information that helps you decide which brand of soda to drink and why it is stored in your semantic memory.