process before an initial public offering, or in some cases a debt issuance or
follow-on equity offering, in which senior company officials spend anywhere
from two days to several weeks traveling to different cities to meet with large
investors. The purpose of a road show is to build enthusiasm about the company,
answer questions, and encourage the purchase of shares of the company’s
A series of presentations to investors describing an upcoming issue of securities. A road show is designed to drum up interest in the issue among potential investors.
A tour made for a particular purpose, especially a political campaign. For example, It was primary season, and every would-be candidate was planning a road show. This term originated about 1900 for touring theatrical productions and in the mid-1900s began to be transferred to other endeavors.