A man with a good coat upon his back meets with a better reception than he who has a bad one.

-Johnson, Samuel known as Dr Johnson
  Remark, 20  Jul. Quoted in  James Boswell The Life of Samuel Johnson (1791), vol.1.

Pro captu lectoris habent sua fata libelli. Depending on the reception of the reader, books have their own fate.

-Terentianus Maurus   2/3c
De litteris syllabis et metris,1286.The phrase is often incorrectly attributed to Horace.