Data that are non-numeric, such as colors, images and descriptions. Qualitative data are harder to analyze than quantitative data, which are numeric quantities. See qualitative.
"qualitative data." YourDictionary, n.d. Web. 16 August 2018. <http://www.yourdictionary.com/qualitative-data>.
qualitative data. (n.d.). Retrieved August 16th, 2018, from http://www.yourdictionary.com/qualitative-data