Public relations is taking steps to positively impact the way society views a person, company or brand or to impact popular opinion about the person, company or brand.
Common Goals of Public Relations
- Motivate new behavior
- Modify negative behavior
- Reinforce existing positive behavior
Basic Beliefs of Public Relations
- The rule of rewards, a principle from psychology, states that people will only do those things for which they feel recognized and rewarded.
- The rule of participation, also based on psychological research, tells us people will only support programs, initiatives, or ideas they believe they had a voice in creating.
- The rule of abuse, an idea with roots in sociology, states that people who believe they have been mistreated by a person or organization must have their feelings acknowledged before they will listen to what the party in question is trying to say.
- The rule of cheerleading, a principle from anthropology, tells the public relations professional that every successful organization has a smaller group within it that must urge the others to succeed.
An example of public relations is when the press agent for a celebrity covers up the story about him going to rehab and instead spins a nice story about the celebrity having a volunteer position abroad.
public relations definition by Webster's New World
public relations definition by American Heritage Dictionary
- (used with a sing. verb) The art or science of establishing and promoting a favorable relationship with the public.
- (used with a pl. verb) The methods and activities employed to establish and promote a favorable relationship with the public.
- (used with a sing. or pl. verb) The degree of success obtained in achieving a favorable relationship with the public.
public relations - Business Definition
I have decided that I need assistance in promoting my business. What factors are most important in selecting a public relations firm?
It's important to find a PR firm that knows your industry. Just like mechanics that specialize in domestics and imports, PR firms that try to be all things to all people will not be focused enough to represent your company in the in-depth manner you need. Either that or the learning curve will drain your budget and test your patience.
Tom Mesereau, Principal, Mesereau Public Relations, Parker, CO