psychographics Hear it!

psychographics definition

psy·cho·graph·ics (sī′kō graf′iks)

noun

in marketing and advertising, the study of the values, attitudes, etc. of a consumer population

plural noun

these values, attitudes, etc.

Webster's New World College Dictionary Copyright © 2009 by Wiley Publishing, Inc., Cleveland, Ohio.
Used by arrangement with John Wiley & Sons, Inc.

Comments
Improve this definition.
Do you have more to add? Share your linguistic knowledge or observation.
/Register to save your comments.