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psychographics

(sī′kō graf′iks)

noun

in marketing and advertising, the study of the values, attitudes, etc. of a consumer population

plural noun

these values, attitudes, etc.

See psychographics in American Heritage Dictionary 4

noun

(used with a sing. verb) The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes.
(used with a pl. verb) The data obtained from such study.

Origin:

Origin: psycho-

Origin: + (demo)graphics

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