psychographics definition by Webster's New World
Webster's New World College Dictionary Copyright © 2010 by Wiley Publishing, Inc., Cleveland, Ohio. Used by arrangement with John Wiley & Sons, Inc.
in marketing and advertising, the study of the values, attitudes, etc. of a consumer population
these values, attitudes, etc.
psychographics definition by American Heritage Dictionary
The American Heritage® Dictionary of the English Language, 4th edition Copyright © 2010 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
- (used with a sing. verb) The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes.
- (used with a pl. verb) The data obtained from such study.
Origin: psycho- + (demo)graphics.
psychographics - Business Definition
Consumer characteristics with regard to attitudes, habits, lifestyle, opinions, and values. Marketing people are interested in consumers' attitudes and personality traits that affect purchasing decisions.