priced into - Investment & Finance Definition
A future event that the market has already anticipated in the price of an investment. Traders say that the event has been priced into the market or the prices of a stock. For instance, the stock market may trade lower on the anticipation that an unemployment report will show strong growth and make the Federal Reserve raise interest rates. When the report is released, there will be limited reaction in the market because the report has been priced into the market already.