price war definition by Webster's New World
Webster's New World College Dictionary Copyright © 2010 by Wiley Publishing, Inc., Cleveland, Ohio. Used by arrangement with John Wiley & Sons, Inc.
a situation in which competitors selling a certain commodity successively lower prices, as to force one or more out of business
price war definition by American Heritage Dictionary
nounThe American Heritage® Dictionary of the English Language, 4th edition Copyright © 2010 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
A period of intense competition among businesses in which each competitor tries to cut retail prices below those of the others.
price war - Business Definition
Intense competition in which competing businesses repeatedly lower prices in an attempt to gain customers. Price wars most often occur in industries, such as airlines, that have high fixed costs.