to sell (something or the rights to something) before the thing exists in finished form: to presell condo units in order to finance their construction
transitive verbpre·sold , pre·sell·ing, pre·sells
- To sell (a house, for example) in advance of construction.
- To promote (a product not yet on the market) by means of advertising.
- To condition (a potential customer) in advance for later purchase of a product.
(third-person singular simple present presells, present participle preselling, simple past and past participle presold)
- To sell or obtain commitments to buy in advance of a formal offer to sell.