patronage

Patronage is customers or the financial support from customers or guests.

(noun)

  1. An example of patronage is all of the customers at a deli.
  2. An example of patronage is money received by a hotel during a convention.

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See patronage in Webster's New World College Dictionary

noun

    1. the function or status of a patron
    2. support, encouragement, sponsorship, etc. given by a patron
  1. goodwill, favor, courtesy, etc. shown to people considered inferior; condescension
    1. patrons collectively; clientele
    2. business; trade; custom
    1. the power to appoint to office or grant other favors, esp. political ones
    2. the distribution of offices or other favors through this power
    3. the offices, etc. thus distributed

Origin: OFr: see patron & -age

See patronage in American Heritage Dictionary 4

noun
  1. The support or encouragement of a patron, as for an institution or cause.
  2. Support or encouragement proffered in a condescending manner: Our little establishment has finally been deemed worthy of the bank's patronage.
  3. The trade given to a commercial establishment by its customers: Shopkeepers thanked Christmas shoppers for their patronage.
  4. Customers or patrons considered as a group; clientele: The grand old hotel has a loyal but demanding patronage.
  5. a. The power to distribute or appoint people to governmental or political positions.
    b. The act of distributing or appointing people to such positions.
    c. The positions so distributed or filled.
  6. The right to grant an ecclesiastical benefice to a member of the clergy.

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