verbmis-sold, mis-selling, mis-sells Chiefly British
To sell (a service or investment) to a customer in a deceitful or misleading way.
To engage in fraudulent sales practices.
(third-person singular simple present mis-sells, present participle mis-selling, simple past and past participle mis-sold)
- (UK, finance) To sell misleadingly, fraudulently, or in violation of laws or regulations.
- The firm is defending itself against fresh allegations of pensions mis-selling.
mis- +"Ž sell