- The definition of merchandising is the act of promoting someone or something for sale in a retail store or retail setting.
- An example of merchandising is what a publicist does for a new movie.
- An example of merchandising is action figures created of movie characters to help promote and profit from a new movie.
merchandising definition by Webster's New World
Webster's New World College Dictionary Copyright © 2010 by Wiley Publishing, Inc., Cleveland, Ohio. Used by arrangement with John Wiley & Sons, Inc.
that part of marketing involved with promoting sales of merchandise, as by consideration of the most effective means of selecting, pricing, displaying, and advertising items for sale in a retail store
merchandising definition by American Heritage Dictionary
The American Heritage® Dictionary of the English Language, 4th edition Copyright © 2010 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
The promotion of merchandise sales, as by coordinating production and marketing and developing advertising, display, and sales strategies.
merchandising - Business Definition
Planning and executing the promotion of goods and services in an attempt to obtain the greatest value for the seller. Merchandising in a grocery store might include holding promotional events, installing point-of-purchase displays, and issuing cents-off coupons.
Variant of merchandise
- things bought and sold; goods; commodities; wares
- Obsolete buying and selling; trade
Origin: Middle English marchandise ; from Old French ; from marchant: see merchant
- merchandiser noun