media event definition by Webster's New World
Webster's New World College Dictionary Copyright © 2010 by Wiley Publishing, Inc., Cleveland, Ohio. Used by arrangement with John Wiley & Sons, Inc.
a public appearance or event deliberately staged to gain publicity from the news media
media event definition by American Heritage Dictionary
- An occasion that attracts prominent coverage by news organizations: “It was a media event with flowing blood and absurdist overtones” (Lance Morrow).
- Informal The central figure of such an occasion: “The . . . decision turned the startled author into a media event” (William Zinsser).