tradename

tradename definition - legal

n

The name under which a company or person does business. Note that a tradename (or commercial name) applies to a business and its good will, as distinct from a trademark, which applies only to a marketable commodity.

Webster's New World Law Dictionary Copyright © 2006 by Wiley Publishing, Inc., Hoboken, New Jersey.
Used by arrangement with John Wiley & Sons, Inc.

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