buildup Hear it!

buildup definition

☆ buildup or build-up build′·-up′ (bild′up′)

noun

  1. praise or favorable publicity, esp. when systematic and intended to make something popular, well-known, etc.
  2. a gradual increase in amount, power, influence, etc.; expansion a military buildup

Webster's New World College Dictionary Copyright © 2009 by Wiley Publishing, Inc., Cleveland, Ohio.
Used by arrangement with John Wiley & Sons, Inc.

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