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incentivize
(ĭn-sĕnˈtə-vīzˌ)
transitive verb in·cen·tiv·ized, in·cen·tiv·iz·ing, in·cen·tiv·iz·es To offer incentives or an incentive to; motivate: “This bill will help incentivize everybody to solve that part of the problem” (Richard A. Gephardt).