put a premium on

put a premium on idiom
Value more highly than usual, as in Her employer put a premium on honesty and hard work. First recorded in 1907, this term is almost always used figuratively.

The American Heritage® Dictionary of Idioms by Christine Ammer. Copyright © 2003, 1997 by The Christine Ammer 1992 Trust. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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