play up

play up idiom
Emphasize or publicize, as in In the press interview, the coach played up the importance of having a strong defense. [c. 1900] Also see play down; play up to.

The American Heritage® Dictionary of Idioms by Christine Ammer. Copyright © 2003, 1997 by The Christine Ammer 1992 Trust. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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