play to the gallery

play to the gallery idiom
Appeal to spectators for maximum approval, as in He peppers his speeches with humor and wisecracks about his opponent, clearly playing to the gallery. In this term gallery refers to the cheapest seats in a British theater and hence the least sophisticated audience. [Late 1800s]

The American Heritage® Dictionary of Idioms by Christine Ammer. Copyright © 2003, 1997 by The Christine Ammer 1992 Trust. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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