drawing card

drawing card idiom
A feature or event that attracts a large audience. For example, This Italian tenor is always a good drawing card. Card in this idiom refers to a large poster containing an advertisement for something, often some sort of entertainment. [Late 1800s]

The American Heritage® Dictionary of Idioms by Christine Ammer. Copyright © 2003, 1997 by The Christine Ammer 1992 Trust. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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