noun

1. a peddler or hawker of wares, esp. of fruits, vegetables, etc.
2. an aggressive or haggling merchant, esp. one who uses questionable methods
3. ☆ Informal a person engaged in advertising, esp. for the mass media

Etymology: ME hokestere < MDu hoekster < hoeken, to peddle, akin to Ger hökern: see hawker

transitive verb

1. to peddle or sell
2. to sell or advertise in an aggressive, questionable way