- a peddler or hawker of wares, esp. of fruits, vegetables, etc.
- an aggressive or haggling merchant, esp. one who uses questionable methods
- ☆ Informal a person engaged in advertising, esp. for the mass media
Origin: Middle English hokestere from Middle Dutch hoekster from hoeken, to peddle, akin to German hkern: see hawker
- to peddle or sell
- to sell or advertise in an aggressive, questionable way
- hucksterism noun
Used by arrangement with John Wiley & Sons, Inc.
- One who sells wares or provisions in the street; a peddler or hawker.
- One who uses aggressive, showy, and sometimes devious methods to promote or sell a product.
- Informal One who writes advertising copy, especially for radio or television.
- To sell; peddle.
- To promote or attempt to sell (a commercial product, for example) in an overaggressive or showy manner.
- To haggle over; deal in.
Origin: Middle English, probably of Low German origin; akin to Middle Dutch hokester.
- huckˈster·ism noun