An example of hornswoggle is marketing a chili that is produced in New York by pretending it is Texas chili.
Origin of hornswogglefanciful coinage
transitive verbhorn·swog·gled, horn·swog·gling, horn·swog·gles Chiefly Northern & Western US
Origin of hornswoggleOrigin unknown.
(third-person singular simple present hornswoggles, present participle hornswoggling, simple past and past participle hornswoggled)