- trite or mawkish sentiment, crude humor, etc. used to get a quick emotional response from an audience
- nonsense; humbug; claptrap
Origin of hokumaltered from hocus(-pocus)
- Something apparently impressive or legitimate but actually untrue or insincere; nonsense.
- A stock technique for eliciting a desired response from an audience.
Origin of hokumPerhaps ho(cus-pocus) (bun)kum