"halo effect." YourDictionary, n.d. Web. 12 October 2018. <http://www.yourdictionary.com/halo-effect>.
halo effect. (n.d.). Retrieved October 12th, 2018, from http://www.yourdictionary.com/halo-effect
An effect whereby the perception of positive qualities in one thing or part gives rise to the perception of similar qualities in related things or in the whole: “Congenial surroundings or service at a restaurant can sometimes create a halo effect for the food” ( M.H. Reed )