The overall economic output of the planet, GWP (gross world product), will rise dramatically in the years to come, but its distribution will be quite skewed.
However, there are also opportunities to receive extras with your online purchase - these, of course, are not freebies but the famous GWP (gift with purchase).
The beauty of the Ulta GWP is in the sheer number of products offered.
Combined with the store's frequent discount coupons, the GWP ends up being well worth the money spent.