- The adaptation of globally distributed goods, services, or publications in order to make them suitable for local needs.
- The modification of imported cultural practices and ideas to conform with local norms.
Origin of glocalizationBlend of globalization localization
glocalization - Computer Definition
(GLObal loCALIZATION) Specializing a website for a particular country by translating everything into that language. It also refers to targeting the site contents to the culture of the country.