gimmickery

Variant of gimmickry

gimmickry definition

☆ gim·mickry (-rē)

noun

  1. gimmicks collectively
  2. the use of gimmicks
Also gimmickery gim′·mick·ery (-ər ē)

Webster's New World College Dictionary Copyright © 2009 by Wiley Publishing, Inc., Cleveland, Ohio.
Used by arrangement with John Wiley & Sons, Inc.

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