An Android smartphone from Amazon.com. Debuting in July 2014, it was no longer available from Amazon as of August 2015. A physical Firefly button scans book covers, album covers, QR barcodes and works of art and delivers information about the objects and their availability on Amazon.com. Firefly can also identify music, movies and TV shows and offer up the item for purchase. For novices, Mayday delivers video chat tech support, and the rep can annotate the user's phone in real time. Also included is unlimited Amazon cloud storage for photos taken with the Fire's 13-megapixel camera. The phone can be autoscrolled by tilting it, and flipping the device renders an auxiliary screen with more menus and functions for the app in use. Like the Kindle Fire tablets, all apps come from Amazon's app store. See Kindle Fire.