seasonality

seasonality definition - finance
A market characteristic in which a product or service becomes very popular for a period of a few months each year and then drops off considerably. An example of seasonality would be ValentineÂ’s Day candy, swimming suits, summer clothes, or Halloween costumes.

Webster's New World Finance and Investment Dictionary Copyright © 2003 by Wiley Publishing, Inc., Indianapolis, Indiana.
Used by arrangement with John Wiley & Sons, Inc.

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