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saturation definition - finance
A point in a productÂ’s life cycle when it is widely distributed. In order to sell more units, a company has to come up with a new, innovative marketing strategy to make the product appear fresh. Saturation likely is accompanied by widespread competition and pricing pressure.

Webster's New World Finance and Investment Dictionary Copyright © 2003 by Wiley Publishing, Inc., Indianapolis, Indiana.
Used by arrangement with John Wiley & Sons, Inc.

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