gross adds

gross adds definition - finance
The total number of new subscribers added by a company. Gross adds arenÂ’t adjusted to include the number of customers that cancelled service. Typically gross add numbers are used in the telecom industry, however, they may be used in other industries and contexts as well.

Webster's New World Finance and Investment Dictionary Copyright © 2003 by Wiley Publishing, Inc., Indianapolis, Indiana.
Used by arrangement with John Wiley & Sons, Inc.

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