Curtis, Cyrus H.K.

Curtis, Cyrus H.K. definition - finance
A pioneer in the magazine publishing industry who founded the LadiesÂ’ Home Journal and the Saturday Evening Post. Curtis discovered that advertisers would pay more money to advertise in magazines with large circulations, which allowed publishers to sell the magazines to readers at lower prices. His tactics paved the way for the success of other mass-circulation magazines.

Webster's New World Finance and Investment Dictionary Copyright © 2003 by Wiley Publishing, Inc., Indianapolis, Indiana.
Used by arrangement with John Wiley & Sons, Inc.

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