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face value

Face value means the value printed on money or on a bill or bond or on a ticket, or the amount of the death benefits of an insurance policy, or the assumed value based on appearances. (noun)

An example of face value is the price someone asks for when selling a concert ticket at the price originally paid for it.
An example of face value is assuming a business is profitable because they have expensive-looking offices.

See face value in Webster's New World College Dictionary

the value printed or stamped on a bill, bond, coin, etc.
the amount of the death benefits of a life insurance policy
the seeming value: to take a promise at face value

See face value in American Heritage Dictionary 4

noun

The value printed or written on the face, as of a bill or bond.
Apparent significance or value: took their compliments at face value.

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