- Direct marketing is defined as selling products by direct contact with customers without using a retail store.
Mail-order catalogs and telephone solicitation are examples of direct marketing.
direct marketing definition by Webster's New World
Webster's New World College Dictionary Copyright © 2010 by Wiley Publishing, Inc., Cleveland, Ohio. Used by arrangement with John Wiley & Sons, Inc.
marketing by means of direct contact with potential clients or customers, as by direct mail, telephone solicitation, door-to-door selling, etc.
direct marketing - Business Definition
An advertising campaign in which a seller attempts to directly contact a select group of potential customers. Direct marketing typically utilizes a list of potential customers that are contacted via mail, telephone, or computer. See also action device.