An animated banner ad that uses objects that overlay the Web page. Developed by United Virtualities (www.unitedvirtualities.com) and named after the nickname of the daughter of one of its co-founders, Shoshkeles do not require a plug-in and typically include sound. They often start out as small objects that emerge from somewhere on the page and then enlarge and move around in some fashion. The objects eventually disappear or wind up as a static image.