The products and services we create. This is perhaps the most overused and abused buzzword in computer advertising. It is amazing how every hardware and software product makes everybody more productive, theoretically. Of course, the ads never mention the years of training and re-training people need to understand how to use it effectively. While we produce more goods and services, we also produce more technical trivia and tech support nightmares. In addition, newfangled systems do not always work the way we expect (see Systemantics).