An earlier manufacturer of Sound Blaster-compatible multimedia products for PCs, founded in 1990. Media Vision was the first to introduce a 16-bit sound card (Pro Audio line) and multimedia upgrade kit. In 1995, it refocused its attention to 3D chips, later renaming itself Aureal Semiconductor and selling its retail business to an Indian company. In 2000, after some rough years, Aureal went bankrupt, and its assets were acquired by Creative Labs.