(Iomega Corporation, San Diego, CA, www.iomega.com) A mass storage company founded in 1980 that offers a variety of optical, hard disk and proprietary disk storage devices. In the early 1980s, Iomega introduced the Bernoulli Box, which was the first high-capacity, removable disk for personal computers. In the mid-1990s, the company became widely known for its very popular Zip drives, which like the Bernoulli Box, used floppy-like platters. See Zip disk, REV disk, Jaz disk, Ditto drive, click! disk and Bernoulli Box.