advergame

advergame definition - computer

(ADVERtising in a GAME) A free electronic game to promote a product or brand. For example, an automobile manufacturer might use a race car game, which keeps the brand name in front of the player at all times.



Computer Desktop Encyclopedia THIS DEFINITION IS FOR PERSONAL USE ONLY
All other reproduction is strictly prohibited without permission from the publisher.
Copyright © 1981-2009 by Computer Language Company Inc. All rights reserved.

Comments
Improve this definition.
Do you have more to add? Share your linguistic knowledge or observation.
/Register to save your comments.