ad serving

ad serving definition - computer

The hardware, software and personnel required to deliver advertisements to Web sites and ad-supported software. It also includes the monitoring of click-throughs and required reporting to the ad purchasers and Web site publishers. See adserver and Internet advertising.



Computer Desktop Encyclopedia THIS DEFINITION IS FOR PERSONAL USE ONLY
All other reproduction is strictly prohibited without permission from the publisher.
Copyright © 1981-2009 by Computer Language Company Inc. All rights reserved.

Comments
Improve this definition.
Do you have more to add? Share your linguistic knowledge or observation.
/Register to save your comments.