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Click-and-mortar
Posted: 21 November 2002 08:23 AM   [ Ignore ]
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Even though it’s old news (from the 2000 Word of the Year list), I think the definition is a little incorrect:

Click-and-mortar  What dot-coms are attempting to become; a hybrid between a dot-com and a ‘brick-and-mortar’ (viz. profitable) operation

A "brick-and-mortar" is a company with a physical (brick-and-mortar) store that one can visit, as opposed to a cyber-store, that one can only visit in cyberspace.  All brick-and-mortar stores are not necessarily profitable:  just check with the Small Business Administration.  ;)

A "click-and-mortar" company has both a cyber presence and a physical presence, such as Best Buy, Circuit City, Target, and other large (and small) retailers.

 

 

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Regards//Larry &&&&“Her heart was as cold as a stone at the bottom of a mountain lake.”)&&    Travis McGee on Bonita Hersch, Nightmare in Pink (John D. MacDonald)

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Posted: 24 November 2002 08:38 AM   [ Ignore ]   [ # 1 ]
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Sounds very Vietnamesque.  ;)

(Those boots on the ground better watch the click and mortars…)

smile

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