The first consumer VCR on the market. Using half-inch (analog) tape cartridges, Cartridge Television, Inc. (CTI) introduced Cartrivision in 1972 as an integrated VCR/TV unit from several TV manufacturers. A camera and stand-alone recorder were also introduced. One type of cartridge was made for home recording, while another was designed for video rental and could not be rewound by the customer. Due to the VCR/TV's high price of USD $1,600 and cumbersome rental model (the movie had to be shipped to the rental store), CTI went bankrupt a year later. See Betamax and VHS.