Dictionary Home »
The American Heritage Dictionary of Business Terms » vertical marketing
vertical marketing
vertical marketing definition - business
vertical marketing
Promoting a product or service to specific industries. For example, a manufacturer of camping supplies targets promotions toward sporting goods stores. Compare horizontal marketing.
The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
Print
E-mail
Link/Cite
Bookmark
Add to Word List
Share on Facebook
Browse dictionary definitions near vertical marketing
Also Mentioned In