unsought good

unsought good definition - business

unsought good

A category of goods or services that consumers either do not know about, or know about but would rather not think about. For example, a coffin is generally considered an unsought good.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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